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SOFTBANK BB is leading the way in delivering next-generation broadband services. Through its “Yahoo! BB” brand, the company has installed more than four million subscribers in the past three years, making it the largest broadband provider in Japan and the fifth largest DSL provider in the world. SOFTBANK BB also currently serves the most voice over IP (VoIP) customers in Japan through its BB Phone brand. With rapid subscriber growth and its expanding portfolio of services, SOFTBANK BB recognized the need to make self-management part of its services – both to enhance and differentiate the user experience, as well as to simplify operational processes. SOFTBANK BB has implemented Motive’s self-management products for the communication industry, and has seen a significant improvement in the broadband subscriber experience and substantial cost-savings in operational areas associated with configuration, problem resolution and upgrades.
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